General Electric Automatic Dishwasher Advertisement

General Electric Automatic Dishwasher Advertisement

Domestic labor, Household technology, Advertising, American consumer culture

A 1958 magazine advertisement promoting the General Electric automatic dishwasher. The ad contrasts the labor of handwashing dishes with the convenience of GE’s new appliance, using illustrated scenes of dishwashing and a modern kitchen photograph. It emphasizes domestic efficiency and shows the dishwasher as a labor saving addition to the mid-century home.

ID: Across the top of the page are three illustrated panels arranged horizontally, each showing a woman washing or drying dishes, accompanied by humorous captions questioning daily dishwashing routines. Below these illustrations is a large photograph of a mid-century GE kitchen, featuring an open dishwasher filled with neatly arranged dishes. Text blocks flank the image, describing the appliance’s benefits and convenience. The General Electric logo is positioned at the bottom center of the advertisement.

Physical Dimensions: 8 in × 11 in

General Electric Company

Ladies' Home Journal

November 1958

Shray Bhatnagar

This material is subject to copyright law and is made available for private study, scholarship, and research purposes only.

PNG

English

Text