Lablache Face Powder Advertisement

Lablache Face Powder Advertisement

Gender & Women’s Studies

This is an advertisement for Lablache Face Powder, a Ben Levy Company product, a French perfumery from Boston, Massachusetts, produced in the early 20th century. The ad is decorated with floral borders and a woman's profile portrait; it projects elegance and sophistication in beauty advertising during this time. In addition to the skin benefits of the product's application, "smooth, velvety skin" and its ability to protect from sunburn, the ad conveys the growing obsession with beauty products at this time, and the promotion of women's complexions as a sign of social distinction. Ads like this would have appeared in magazines published in the early 1900s, when face powders were sold as mass-produced products at a time when beauty standards around women's appearance underwent major changes.

ID: The picture is an antique black and white advertisement. The border spanning the top and sides is decorative and includes a vine and rose design. This particular ad features a circular portrait of a woman with a high and full hairstyle, looking just to the right. The bold word "LABLACHE," stretches across the lower half of the ad, and curves and vines decorate some of the letters. The ad also says "Face Powder" under the word "Lablanche" in a smaller font, and blocks of text surround both.

Physical dimensions: 5"x4"

Ben Levy Co.

From the Collection of Lydia E. Ferguson

The Ladies' World

July 1907

Kailyn Williams

This material is subject to copyright law and is made available for private study, scholarship, and research purposes only.

PNG

English

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