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Tags: Gendered labor

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General Electric Automatic Dishwasher Advertisement

A 1958 magazine advertisement promoting the General Electric automatic dishwasher. The ad contrasts the labor of handwashing dishes with the convenience of GE’s new appliance, using illustrated scenes of dishwashing and a modern kitchen photograph.…

Tags: 1950s advertising, American middle class, Consumer culture, Domestic technology, Ephemera, Gendered labor, Home economics, Household appliances, Labor-saving devices, Mid-century advertising, Postwar America Kitchen design, Print Media, Visual culture

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