“The GM ODYSSEY: SCIENCE NOT FICTION”

“The GM ODYSSEY: SCIENCE NOT FICTION”

Automotive Engineering, General Motors, Advancements in Technology

Advertisement for General Motors or GM found inside of an American Visions Magazine from 1986, introducing new technology that will be used in and on future GM models. Including electronic navigation systems, instrument panels, and electronic POD systems soon to be added into new vehicles for better driving assistance. As well as computer simulated aerodynamic modeling, creating better designs, using “Magnequench” material to improve performance and reliability. Having new strategies to predict future needs for GM vehicles and machines that check for issues. Describing the new use of technology as “an odyssey into the unknown”, introducing new concepts in the year 1986. Trying to prepare the public for what is to come in future GM vehicles.

ID: The overall color of the two pages is black. The left page has the subheading “Driving America Down Roads We’ve Never Been Before” with text underneath. The text wraps around an image of a person behind a computer. The title of the add is The GM Odyssey: Science Not Fiction is in a white futuristic font across the middle. With a blue square with “GM” underlined in a white font at the end of the title. Covering both pages of the advertisement with small lines following the order of a rainbow going across with the title. Underneath on both pages, images of cars being manufactured, and digitized on a computer are seen. On the right of the add a large scan of a car can be seen with areas that show different air flow through colors.

General Motors Company

From the Collection of Lydia E. Ferguson

American Visions Magazine

January/ February 1986

Jordan Herrera

This material is subject to copyright law and is made available for private study, scholarship, and research purposes only.

JPG

English

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