"Consider your Adam's Apple" Lucky Strike Ad

Title

"Consider your Adam's Apple" Lucky Strike Ad

Subject

History, Drugs, Brands, Tobacco, Smoking, Health

Description

A small pack of cigarettes that makes it safer to consume in your throat than other tobacco products. Lucky Strike exposes ultraviolet rays that expels certain harsh irritants that is shown in all raw tobacco products. Lucky Strike is a U.S. cigarette brand recognized for its red, white, and green package and the background it has in American tobacco history. Lucky Strike was started in the late 1800s but was a well-established brand through much of the 20th century primarily due to the slogan "It's Toasted," indicating that, when Lucky Strike cigars are manufactured, the tobacco inside is heat-cured instead of sun-dried.

ID: A woman is pointing towards her throat to symbolize that people should protect their Adam's apple and esophagus. Lucky strike shows they are a safe option because they don't irritate the throat at all and come in the package already heated to get rid of irritants and harsh chemicals that other tobacco products display. The box of the cigarettes is dark green with a lucky strike logo in bolded red with words bolded black saying lucky strike.

Physical Dimensions: 14 inches in height and 6 inches in width

Creator

Lucky Strike

Source

From the Collection of Lydia E. Ferguson

Date

1931

Contributor

Willie Harper

Rights

This material is subject to copyright law and is made available for private study, scholarship, and research purposes only.

Format

JPG

Language

English

Type

Text

Citation

Lucky Strike, “"Consider your Adam's Apple" Lucky Strike Ad,” Aegis Digital Museum, accessed December 8, 2025, https://aegisdigitalmuseum.kennesaw.edu/items/show/223.