2010 FIFA World Cup Tickets and Official Ticket Guide
Title
2010 FIFA World Cup Tickets and Official Ticket Guide
Subject
Sports History; Global Events; South African Culture; FIFA World Cup; Material Culture
Description
This artifact consists of four original tickets from the 2010 FIFA World Cup along with an official ticket guide booklet. The tickets are for a Group E match between the Netherlands and Japan, representing entry into one of the most historically significant sporting events, as it was the first World Cup held on the African continent. Beyond their practical use, these tickets symbolize a moment of unity, national pride, and global recognition for South Africa following the end of apartheid. As someone originally from South Africa, this artifact holds deeper cultural meaning, reflecting not only a global event but also a defining moment in the country’s modern identity. The accompanying ticket guide provides insight into how the event was organized and experienced by fans.
ID:
The artifact includes four rectangular paper tickets arranged in a slightly overlapping formation on a flat surface. Each ticket is predominantly yellow with a gradient background and features a bold black silhouette of a soccer player kicking a ball, surrounded by curved streaks of red, green, and yellow, reflecting the colors associated with South African identity. Printed text on the tickets includes match information such as “Netherlands vs Japan,” “Match 25,” and detailed seating information including section, row, and seat numbers. Along the right edge of each ticket is a vertically printed barcode used for entry scanning. Behind the tickets is a red and orange booklet labeled “2010 FIFA World Cup South Africa Official Ticket Guide,” decorated with flowing graphic lines and the official FIFA World Cup logo. Positioned next to the booklet is a small plush figure of Zakumi, the official World Cup mascot, characterized by its yellow body, green hair, and soccer-themed design.
Physical Dimensions: Tickets: Approximately 6.5 inches by 3 inches each; Guide booklet: Approximately 5 x 7.5 inches
ID:
The artifact includes four rectangular paper tickets arranged in a slightly overlapping formation on a flat surface. Each ticket is predominantly yellow with a gradient background and features a bold black silhouette of a soccer player kicking a ball, surrounded by curved streaks of red, green, and yellow, reflecting the colors associated with South African identity. Printed text on the tickets includes match information such as “Netherlands vs Japan,” “Match 25,” and detailed seating information including section, row, and seat numbers. Along the right edge of each ticket is a vertically printed barcode used for entry scanning. Behind the tickets is a red and orange booklet labeled “2010 FIFA World Cup South Africa Official Ticket Guide,” decorated with flowing graphic lines and the official FIFA World Cup logo. Positioned next to the booklet is a small plush figure of Zakumi, the official World Cup mascot, characterized by its yellow body, green hair, and soccer-themed design.
Physical Dimensions: Tickets: Approximately 6.5 inches by 3 inches each; Guide booklet: Approximately 5 x 7.5 inches
Creator
Fédération Internationale de Football Association (FIFA)
Source
Personal Collection (Family Collection from South Africa)
Date
2010
Contributor
Liam Dingle
Rights
This material is subject to copyright law and is made available for private study, scholarship, and research purposes only.
Format
JPG
Language
English
Type
Physical Object
Collection
Citation
Fédération Internationale de Football Association (FIFA), “2010 FIFA World Cup Tickets and Official Ticket Guide,” Aegis Digital Museum, accessed May 1, 2026, https://aegisdigitalmuseum.kennesaw.edu/items/show/306.
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