McCall's the first PRINTED PATTERN: Women’s and Misses’ Evening Dress in Two Lengths for Half Sizes

Title

McCall's the first PRINTED PATTERN: Women’s and Misses’ Evening Dress in Two Lengths for Half Sizes

Subject

marketing and sales, arts and design, Sewing, Fashion marketing, Mid-century Advertising, Fashion History, Commercial illustration

Description

A photograph scan of a vintage 1954 McCalls Printed pattern No. 3028, to make Women’s and Misses’ Evening Dress in two lengths for Half sizes. Includes 9 pieces with instructions for cutting, sewing, and alterations. This is one of the many patterns produced by the popular sewing pattern company McCall Corporation that was founded in 1870. Providing seamstresses patterns to make clothing. This pattern includes a set of instructions with various numbers, measurements, and diagrams for the user to follow.

ID: Vintage worn paper packaging using intricate font design for the title “McCalls the first PRINTED PATTERN: Women’s and Misses’ Evening Dress in Two Lengths for Half Sizes”. The front features two women, one drawn into a floor length sliver gown styled in white gloves and jewelry, the other woman has her back shown in a mid-calf length blue gown. The back of the package includes directions to follow via your measurements and desired look. Also includes diagrams of the different styles of dresses to choose from.

Physical Dimensions: 7in x 6in

Creator

McCall's

Source

Personal Collection

Publisher

McCall Corporation Publishing

Date

1954

Contributor

Samples, Isabel

Rights

This material is subject to copyright law and is made available for private study, scholarship, and research purposes only.

Format

JPG

Language

English

Type

Physical Object

Identifier

McCall’s printed pattern No. 3028

Citation

McCall's, “McCall's the first PRINTED PATTERN: Women’s and Misses’ Evening Dress in Two Lengths for Half Sizes,” Aegis Digital Museum, accessed December 8, 2025, https://aegisdigitalmuseum.kennesaw.edu/items/show/215.