Phase 10: A Modern Card Sequence Challenge
Title
Phase 10: A Modern Card Sequence Challenge
Subject
Mattel, Board Games, Playing Cards
Description
Phase 10 is a "rummy” style card game where you complete ten phases in sequence. Each phase uses sets, runs, or color groups, and you can advance only when you finish your current phase. The game was made after Kenneth R Johnson played rummy with friends and wanted a version with clearer goals each round in 1982 and grew fast through regional sales. Early success came from word of mouth in Midwestern stores, which pushed it into national toy catalogs
ID: (1) A blue box with the Phase 10 logo. The front shows the standard artwork. A short description on the box explains the goal of completing phases with numbered cards, colored sets, and runs. (2) A line of cards from left to right. A blue 1 card, a wild card, a yellow 4 card, a red 3 card, a green 9 card, and a skip card. Each card shows clear color bands and large numbers for quick sorting. (3) The reverse side of a card displays the Phase 10 logo. The design shows a small fan of colored cards behind the logo. (4) A group of cards face down on a table with a discard pile beside them. The layout looks like a game in progress with several played cards visible in the discard pile. (5) A fan of cards above the box from right to left. A wild card, a blue 4 card, a yellow 12 card, a green 2 card, and a red 11 card.
Physical Dimensions: Box 3 11/16” x 5 ¾” Card 2 3/16” x 3 7/16”
ID: (1) A blue box with the Phase 10 logo. The front shows the standard artwork. A short description on the box explains the goal of completing phases with numbered cards, colored sets, and runs. (2) A line of cards from left to right. A blue 1 card, a wild card, a yellow 4 card, a red 3 card, a green 9 card, and a skip card. Each card shows clear color bands and large numbers for quick sorting. (3) The reverse side of a card displays the Phase 10 logo. The design shows a small fan of colored cards behind the logo. (4) A group of cards face down on a table with a discard pile beside them. The layout looks like a game in progress with several played cards visible in the discard pile. (5) A fan of cards above the box from right to left. A wild card, a blue 4 card, a yellow 12 card, a green 2 card, and a red 11 card.
Physical Dimensions: Box 3 11/16” x 5 ¾” Card 2 3/16” x 3 7/16”
Creator
Kenneth R Johnson
Publisher
Mattel
Date
2023
Contributor
Cameron Jackson
Rights
This material is subject to copyright law by MATTEL Games and is made available for private study, scholarship, and research purposes only.
Format
JPG
Language
English
Type
Physical Object
Collection
Citation
Kenneth R Johnson, “Phase 10: A Modern Card Sequence Challenge,” Aegis Digital Museum, accessed December 8, 2025, https://aegisdigitalmuseum.kennesaw.edu/items/show/206.




