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                  <text>Vintage Advertisements </text>
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                <text>Produced by Anheuser-Busch in 2004 with “La Biere Fine de Luxe” at the bottom. Translates to Fine Luxury Beer in French to signify French Influences with the Beer.</text>
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                <text>Cardboard tabletop advertisement for Christmas Seals, which were first issued in 1907 as part of a grassroots effort to combat tuberculosis, a deadly disease that was the leading cause of death in the United States at the time.&#13;
&#13;
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                <text>Full-page ad for the Oliver No. 9 typewriter with the title "Send No Money" Published in the April 7, 1922, issue of The American Legion Weekly, a post-World War I magazine distributed to American veterans.  Offering a five-day free trial, an extended payment plan, and a discounted price, the advertisement exemplifies typical marketing techniques used by the mail-order industry in the early 20th century.  Along with a comprehensive coupon for mail ordering, it visually displays the typewriter.&#13;
&#13;
ID:  Oliver typewriter (model No. 9) taking up the top two-thirds of the page which is large and centered. The machine is topped by a block of text stating the offer “FREE TRIAL — Over a Year To Pay” with circular badges saying “Was $100” (left) and “Now $55” (right). A bold, large headline stating “Send No Money!” is placed under the image and in large text, and goes from the left side of page to the right.   The headline is followed by a paragraph copy explaining the free trial and payment plan, smaller print with testimonial references and a boxed mail-order coupon at lower right for fields of name, address, city/state, and occupation. The left margin features “Famous Users of the Oliver” (various companies). Fine print discloses the trial period (five days), return policy, and installment terms ($3 after trial then $4/month). The whole layout makes use of strong typographic contrast to grab attention to price and the “no money” offer.&#13;
&#13;
Physical Dimensions: 11”x 8”</text>
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                <text>A Self-Lathering Brush: The Latest and the Greatest Shaving Aid </text>
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                <text>Warner-Patterson Co.</text>
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                <text>Full page featuring an ad. The advertisement is about a self-lathering brush in the weekly newspaper. Published at the end of WWI.&#13;
&#13;
Identifier: Three circular images at the top of the page demonstrate the three steps of using the brush. Step one shows a hand dipping the brush in a faucet filled with water. Step two is two hands holding onto the mechanism and indicating to turn the cap of the brush. Step three is a man holding and using the mechanism to his beard that is covered with soap lather. On the sides of the paper, there are two images of the self-lathering brush. The left one shows the inside of the mechanism with callouts and the right one shows the brush with its cover on. Between the two photos are two short columns that provide a detailed description of how to use the brush mechanism. At the bottom of the advertisement, from left to right, is the Legend explaining what every callout means, the logo of the company, and a cutout coupon. &#13;
&#13;
Physical Dimensions: Width: 10 ¾ inches, Length: 14 inches</text>
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                <text>From the Collection of Lydia E. Ferguson</text>
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                <text>Tara Zaccagnino</text>
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                  <text>Vintage Advertisements </text>
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                <text>"Consider your Adam's Apple" Lucky Strike Ad</text>
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                <text>A small pack of cigarettes that makes it safer to consume in your throat than other tobacco products. Lucky Strike exposes ultraviolet rays that expels certain harsh irritants that is shown in all raw tobacco products. Lucky Strike is a U.S. cigarette brand recognized for its red, white, and green package and the background it has in American tobacco history. Lucky Strike was started in the late 1800s but was a well-established brand through much of the 20th century primarily due to the slogan "It's Toasted," indicating that, when Lucky Strike cigars are manufactured, the tobacco inside is heat-cured instead of sun-dried. &#13;
&#13;
ID:  A woman is pointing towards her throat to symbolize that people should protect their Adam's apple and esophagus. Lucky strike shows they are a safe option because they don't irritate the throat at all and come in the package already heated to get rid of irritants and harsh chemicals that other tobacco products display. The box of the cigarettes is dark green with a lucky strike logo in bolded red with words bolded black saying lucky strike.&#13;
&#13;
Physical Dimensions: 14 inches in height and 6 inches in width</text>
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                <text>From the Collection of Lydia E. Ferguson</text>
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                <text>Willie Harper</text>
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                <text>This material is subject to copyright law and is made available for private study, scholarship, and research purposes only.</text>
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                  <text>Vintage Advertisements </text>
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                <text>"Science shows why Old Dutch Cleaner costs less to use"</text>
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                <text>C.P. Co.</text>
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                <text>History, Advertisement, Science, Agriculture, Advertising, Marketing</text>
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            <description>An account of the resource</description>
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                <text>The back of a farmer’s wife magazine that contains an advertisement. The advertisement is about cleaning powder which uses evidence from a microscope to explain why their product is better. It has a yellowish look of old paper. It is very similar to other advertisements from the 1930s. This magazine uses the strategy of logos in an attempt to persuade people to buy Old Dutch Cleaner. &#13;
&#13;
ID: main imagine with a blonde woman and brown hair man looking at a microscope with a can of Old Dutch cleaner next to the microscope. Two images, one on each part of the object. One is Old Dutch powder under a microscope showing finer particles, while the other one is grit under the microscope. &#13;
&#13;
Physical Dimensions: 15” x 11”  </text>
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                <text>From the Collection of Lydia E. Ferguson  </text>
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                <text>November 1932  </text>
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                <text>Darby Marsh  </text>
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                <text>This material is subject to copyright law and is made available for private study, scholarship, and research purposes only. </text>
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        <name>old paper products</name>
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        <name>the farmer's wife</name>
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                  <text>Vintage Advertisements </text>
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                <text> Lablache Face Powder Advertisement </text>
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              <elementText elementTextId="2698">
                <text>Ben Levy Co.</text>
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                <text>Gender &amp; Women’s Studies</text>
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                <text>This is an advertisement for Lablache Face Powder, a Ben Levy Company product, a French perfumery from Boston, Massachusetts, produced in the early 20th century. The ad is decorated with floral borders and a woman's profile portrait; it projects elegance and sophistication in beauty advertising during this time. In addition to the skin benefits of the product's application, "smooth, velvety skin" and its ability to protect from sunburn, the ad conveys the growing obsession with beauty products at this time, and the promotion of women's complexions as a sign of social distinction. Ads like this would have appeared in magazines published in the early 1900s, when face powders were sold as mass-produced products at a time when beauty standards around women's appearance underwent major changes.&#13;
&#13;
ID:  The picture is an antique black and white advertisement. The border spanning the top and sides is decorative and includes a vine and rose design. This particular ad features a circular portrait of a woman with a high and full hairstyle, looking just to the right. The bold word "LABLACHE," stretches across the lower half of the ad, and curves and vines decorate some of the letters. The ad also says "Face Powder" under the word "Lablanche" in a smaller font, and blocks of text surround both.&#13;
&#13;
Physical dimensions: 5"x4"</text>
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                <text>From the Collection of Lydia E. Ferguson</text>
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                <text>The Ladies' World</text>
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                <text>Kailyn Williams</text>
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                <text>This material is subject to copyright law and is made available for private study, scholarship, and research purposes only.</text>
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        <name>Beauty</name>
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                <text>Curt Teich &amp; Co., Chicago, U.S.A.</text>
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                <text>A postcard with foldable photos of the U.S. state capital, Washington D.C. contained inside. The cover of the card has the phrase “Greetings from Washington D.C” on top of four historic government buildings, each divided into separate quadrants. Opening the top flap reveals a multi-folded page containing 9 photos on one side and 18 on the other. No text are written on the inside of the card, however, there is sufficient space provided beneath the photos to fill in one’s own message.&#13;
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ID: Postcard cover containing orange calligraphy writing of the words “Washington D.C.” over top of four photos, each on a different corner of the card. In the top left is a photo of the United States Capital taken from the front of the building slightly on the right of center. In the top right is a photo of the White House, taken from the front. On the Bottom left is a photo of the Lincoln Memorial, taken from the front right. And lastly, on the bottom right is a photo of the Thomas Jefferson Memorial taken from the front. &#13;
&#13;
Once opened, the card reveals 27 individual photos:&#13;
U.S. Capital at Night&#13;
Library of Congress Annex&#13;
Lincoln Memorial&#13;
Lincoln Memorial Reflecting Pool, Washington Monument and Capital from Lincoln Memorial&#13;
United States Supreme Court&#13;
National Gallery of Art&#13;
New Illuminated Fountain on Capital Plaza&#13;
Cherry Blossoms, Potomac Park&#13;
Washington’s Mansion, Mt. Vernon, Va.&#13;
White House&#13;
Jefferson Memorial by Moonlight&#13;
Union Station and Columbus Memorial Fountain&#13;
Department of Justice&#13;
Bureau of Engraving and Painting&#13;
National Archives Building&#13;
United States Treasury&#13;
The Smithsonian Institution&#13;
National Museum&#13;
U.S. Naval Medical Center, Bethesda, Md.&#13;
National Red Cross Building&#13;
Pan-American Union&#13;
Pentagon Building&#13;
Tomb of Unknown Soldier, Arlington National Cemetery, Arlington, Va&#13;
Terminal, Washington National Airport&#13;
George Washington Masonic National Memorial, Alexandria, Va&#13;
Custis Lee Mansion, Arlington, Va&#13;
Christ Church, Alexandria, Va.  (Where Washington Worshipped)&#13;
&#13;
Physical Dimensions: Unfolded – 10.16 cm x 15.24 cm, Unfolded – 91.44 cm x 15.24 cm</text>
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                <text> From the Collection of Lydia E. Ferguson</text>
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                <text>C. T. Art-Colorton</text>
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                <text>Samuel Paxton Ball</text>
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                <text>A 1958 magazine advertisement promoting the General Electric automatic dishwasher. The ad contrasts the labor of handwashing dishes with the convenience of GE’s new appliance, using illustrated scenes of dishwashing and a modern kitchen photograph. It emphasizes domestic efficiency and shows the dishwasher as a labor saving addition to the mid-century home.&#13;
&#13;
ID: Across the top of the page are three illustrated panels arranged horizontally, each showing a woman washing or drying dishes, accompanied by humorous captions questioning daily dishwashing routines. Below these illustrations is a large photograph of a mid-century GE kitchen, featuring an open dishwasher filled with neatly arranged dishes. Text blocks flank the image, describing the appliance’s benefits and convenience. The General Electric logo is positioned at the bottom center of the advertisement.&#13;
&#13;
Physical Dimensions: 8 in × 11 in</text>
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